The owner of micro-blogging site, X, Elon Musk, has warned users against indulging in engagement farming.
Musk threatened to suspend any account discovered if corrective action is not taken.
Posting on X, he wrote: “Any accounts doing engagement farming will be suspended and traced to source.”
Engagement farming is a situation when a user wants to get more engagement on social media platforms.
This can be done by participating in multiple Twitter spaces at once, without adding any specific value, but only to pump one’s bag.
The method is used extensively by users to get more followers, likes, comments, and retweets on social media platforms and grow their personal brand.
Engagement farming is a common practice among influencers to join groups, consisting of up-and-coming influencers, to engage with each other’s content in a reciprocal manner.
Whenever one member of the group publishes a post, they share it via messaging services like Instagram DMs or Whatsapp, and other members are expected to like and comment on the post in return.
They do it because it is a fantastic way to create the illusion of a highly engaged audience and also to try and trick the algorithm.
